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Four agreements signed for Colonial Zone during 2011

At least four conventions or agreements have been signed so far this year to work on improving the Colonial City of Santo Domingo, addressing issues ranging from security to the revitalization of its neighborhoods.

One, signed between the National District City Council, Ambassador of Spain and the General Coordinator of the Spanish International Cooperation Agency (AECI), sets up the project of revitalizing the neighborhood of Santa Barbara.

With the initialling of the agreement was to improve the health and environmental conditions, the recovery of its heritage and its public spaces, "living conditions, commercial activity and services sector." The approximate cost was about 46 million pesos.

Another project seeks to develop architectural agreements that benefit socially and economically to the city and its perimeter Colonial in Santo Domingo.

It was signed by the schools of Architecture in the University of Puerto Rico (UPR) and Pedro Henríquez Ureña (UNPHU).

Under the agreement, 12 UPR students visited the country, where they met with an equal number of dominicans graduates belonging to the UNPHU university, to share views on the development of the colonial city and its perimeter.

In April of this year, the City Ovando Association, the Union of Neighborhood Colonial City, the Ministry of Interior and Police and the Dominican Tourism Police signed an agreement to "rescue and revitalize the city comprehensively colonial of Santo Domingo. "

The purposes of the agreement also included the stimulation of the private economy, increase employment opportunities and maximize the resources of the Colonial Zone.

And this month, the Inter-American Development Bank (IDB) and the Dominican government signed an agreement for the program for the Promotion of Tourism in the Zona Colonial, which cost $ 30 million. more

Jetblue launches new marketing campaign for the Dominican Republic

JetBlue will debut with a local version of the ad campaign You Above All in the Dominican Republic, designed to position the iconic brand as a leader in its second decade of operations.

The campaign is the first that JetBlue has developed in partnership with its new advertising agency for Latin America and the Caribbean, Lopito, Ileana & Howie.

The campaign highlights the introduction of a promise JetBlue recently articulated in the local market - You Above All, reaffirming the commitment of JetBlue to put the passengers first and foremost, based on the original mission is still ongoing, company to return the human side air transport.

Above All ™ was created by Mullen, the JetBlue ad agency in the United States and adapted to local market Lopito, Ileana & Howie, try JetBlue's commitment to its markets in Latin America and the Caribbean. This is the first campaign to be created only for these markets, which account for 25 percent of JetBlue's operations.

"We received a very positive response from the campaign in the United States and are eager to see local execution," said Fiona Morrisson, Director of Brand and Advertising at JetBlue. "As our business, the campaign is much more than a translation: Lopito campaign has truly adapted to run on the local market with a familiar language and for all."

"JetBlue's advertising campaign in the Dominican Republic has the flavor of the national campaign. We retain the brand personality and adapted to give a local spin, reflecting JetBlue's commitment to the country. The illustrations in the style of the brand with clean graphics that are attractive, crisp and colorful.

We tried to
smile as when the consumer JetBlue puts its customers above all, offering a pleasant experience from the moment she sees the ad for the first time until your flight lands, "said Tere Dávila, partner and creative director Ileana & Lopito Howie

You Above All ™ is designed to highlight the key competitive differentiators in the airline and to celebrate the efforts of many years, by their crewmembers, to provide a superior travel experience - an experience that has been praised as JetBlue has grown in recent years, its roots in New York to serve 66 cities in 12 countries in the Americas.

The campaign offers
a complete mix of media including digital, social networking, advertising board, print and billboards.

You Above All ™ uses simple illustrations, and colored to represent modern travelers, the key offerings of products and services, and destinations of the airline. A key element of the creative is what the airline has called the "People-I", a visual representation of the brand focus on the human side, used to give a creative, flexible and easily identifiable differs from substantially from the other airlines. more


Balcones del Atlántico Opens Second Phase

The real estate project Balcones del Atlantico apartments reported that opens its models of the second stage of the project.

Balcones del Atlántico opened its first stage just 18 months ago and concrete and the opening of the apartments of the second stage models, according to a company statement.

This section was named after its developers Caney, has a portfolio of properties ranging from one-bedroom units to five-bedroom villas.

Caney stage involves an investment of approximately U.S. $ 50 million, bringing to 180 the total units of the project. It began 12 months ago and is expected to be delivered in early December of this year.

The company reported that this phase will complement the real estate offer balconies.

In addition, with the strategic alliance between Balcones Rock Resorts Atlantic and the addition of these new units is to satisfy a latent demand for a client very promising for tourism in the area. more


European tourism grew in Dominican Republic

Dominican Republic received three
million of visitors last year, 1 184 000 were europeans, a figure higher than that other countries such as Cuba and the Mexican Caribbean, and in which France stands out as the biggest emitter.

France contributes with 250,000 tourists a year, higher than what they provide relevant countries such as Germany, Spain, Italy, Britain or Russia Igrane, said Jean Marc Harion, president of the Chamber of Commerce Dominican-French (CCDF) for his participation in the "First European Tourism Summit."

However, representatives of the tourism sector and hotels of the country, therefore figures are not interested, preferring fewer tourists, but to spend and last longer in the Dominican Republic, as Julio Llibre explained, Mr. Llibre is president of the National Association of Hotels and Tourism (Asonahores), who spoke as a panelist at the summit, held at the Santo Domingo Hotel.

Hoteliers also recognized the decline in tourist arrivals from Europe, but recognize that alternatives have been sought in the Russian market and in other regions such as South America.

But despite the global crisis and the collapse of international markets, the present and the future of European tourism to the Dominican Republic shows promise, they concluded the First Summit of European Tourism CCDF.

Henri Hebrard, executive director of the CCDF, said that one must believe in European tourism, as it weighs the same as tourism from the United States.

But he understood that
must go complementing tourism not only sun and beaches, but tourists from Europe want to see monuments, culture, people watch and leave the hotel, share music and food.

And this requires a strong educational program in the dominican citizens feel more proud of what they have and where they can rescue the cultural heritage, folk arts and crafts, traditional food, which is what we are demanding European tourists.

said, however, is concerned about the trend in recent months in the levels of insecurity in recent months, although the Dominican Republic is still much safer than many others.

Santo Domingo has enormous potential to attract additional tourism culture, and in which the country is in its infancy. The Bank recently approved a loan to develop tourism in the Colonial, but the best news is that you will use these resources, says Hebrard. more


Bahía Príncipe Río San Juan Hotel Closed

Bahia Principe Rio San Juan Hotel, located in Playa Grande, María Trinidad Sánchez province, announced the cessation of operations due to a significant decrease in the flow of visitors to this tourist resort, a situation that has been affecting much of the north of the Dominican Republic, including Puerto Plata, Sosua and Cabarete.

Reports from the tourism sector attribute the stagnation of this region to the lack of incentives and the practice of unfair competition with the hotels in Punta Cana area

When asked about the issue, the vice president of Asonahores, Arturo Villanueva, revealed that in the past two years have closed about 15 hotels in the area.

The leader pointed to the need for joint efforts between the public and private sectors to address the situation. He notes that there are problems in the area of promotion, but also control arrabalización levels of tourist areas, which believes it was an important factor in the decline of the arrival of cruise ports in the north coast.

Villanueva refers to efforts by the Ministry of Tourism, which he said has invested in excess of RD $ 5.000 billion to revive tourism in the area, but recognizes that there are sufficient and that is urgently needed sector involvement private initiatives.

Villanueva considered that the construction of a marina made by the cruise firm Carnival in the town of Maimon may help revive that destination.

"The waterfront area of Puerto Plata is at its best but the visits are fewer," says the hotel manager

The Bahía Príncipe Río San Juan Hotel has been offering its services in Rio San Juan for 16 years, with the availability of 941 rooms and accommodation capacity for 2,000 tourists.

The closure of the resort has generated a loss of 600 direct jobs and a greater number of indirect jobs that include hotel suppliers who provide the supplies necessary for operation.
(Listin Diario) more


Santo Domingo Blue Mall

Blue Mall is located in Santo Domingo and is dedicated to serving the needs of the High End customers of Santo Domingo.

Blue Mall meets the highest standards of construction, high quality innovative finishes in stone, wood, stainless steel and glass that contribute to re-create a luxurious atmosphere and a fun shopping experience.

Its finished first, the great comfort to traffic, VP and service of high quality services. They combine the best commercial mixture of places in the Dominican Republic to develop the most exclusive of Santo Domingo.

Blue Mall Santo Domingo is a property of ALLARD INDUSTRIES, LTD, a company incorporated in Nevis and created by Luis Emilio Velutini, which is the current CEO and chairman of the board of directors of the Real Estate Securities Fund in Caracas, Venezuela.

Blue Mall has five levels of parking underground, where more than 1,000 parking converge individual.

Each and every
one of them at short distances of escalators or elevators to access the plaza.

The cost of Parking Lot Service is RD$ 25.00 dominican pesos (US$ 0.65) for the first two hours. In the third hour onwards RD $ 25 pesos per hour.

Blue Mall service has 30 operators, only trained to provide the best service to all its visitors.

VP Service Location - Access South Avenue Winston Churchill.

Access and parking times


From Monday to Saturday
11:00 a.m. to 12:00 AM

Sundays and Holidays
12:00 M - 12:00 PM

Access to parking on Avenida Gustavo Mejía Ricart. more

Ruinas de San Francisco (Colonial Zone)

San Francisco Monastery of Santo Domingo is one of the most important ruins of the Dominican Republic.

It is located in
the Colonial Zone of Santo Domingo and Dominican Republic was declared as World Heritage.

The Monastery of San Francisco, was one of the wonderful works of Nicolas de Ovando, who began its construction when started the arrival of the Franciscans from 1508 and was the first monastery of the New World, and later was hit by a hurricane.

The main part of the church, was initiated by Liendo in 1544 on a hill and was completed on July 23, 1556.

In 1586 it was sacked by the English pirate Francis Drake, and then starts again repair, which was completed in 1664, but according to historians, in 1673 and 1751, there were two earthquakes, which caused damage to the architecture of the Monastery San Francisco.

According to historians, at the main entrance of the monastery, was buried Alonso de Ojeda, who later, his remains were moved to the former Dominican convent on October 12, 1942, in the same place where found Furon 1892. They were found the remains of Bartholomew Columbus.

During the Battle of Palo Hincado against the French, began its destruction in the city and besieged a piece of artillery deployed on the roof in 1805 and 1809 is cut in the roof, and instead is placed a wooden esplanade with a cannon that sank the second shot complete with roof.

During the 1822-1844 rule of the Haitians in 1831 they carried the stones and architectural detail in 1847 and re-used on walls as construction material.

During the San Zeno cyclone in 1930 destroyed much of the building and moved there in 1940 and the madhouse Father procomio Billini. The bells of San Francisco is throwing the hoarse cry of the bell tower of Santa Barbara.

In the vicinity of the Monastery of San Francisco, there are still ruins of the chapel of the Third Order of Mary Garay or Toledo. Through its tub, is distributed in all water pipes to the inhabitants of the Colonial Zone, the first aqueduct was even in town. Today, these ruins are used for social and cultural events and is cared for and protected by law and by Ephemeris of the Dominican Republic. more

The Plaza Juan Baron deteriorates

Visitors to the Plaza Juan Baron, opposite the park Eugenio Maria de Hostos , on the Malecon of Santo Domingo, are concerned about the deterioration that displays the guardrail on the danger posed to those who frequent the place, especially children.

Part of the iron bars that hold the steel fence is knocked down, corroded by salt, while others disappeared from the park.

Public space, which was renewed for the enjoyment of dominican families and foreigners seeking on the Malecon a place of leisure, is about 21,000 square meters and its reconstruction was inaugurated on April 23, 2009, with an investment of RD $ 95 million.

People who visit the place often expect that the incipient impairment is corrected when before, so that it remains a safe and enjoyable for those who revel in the waves and a cool breeze.

"The deterioration of the rail is dangerous especially at night when it comes to the place many people and children who may collide with each other and fall," said Enrico Patricio, an italian resident in the Dominican Republic, who usually visit the place weekends to walk with his child.

He said it takes several months watching the bars on the ground, destroyed by salt, with no one to repair.

Francisco Espaillat, who also has a habit of indulging in the square meant revamping worth of water from the Ozama, contaminated by waste from the slums and factories that are on the riverbank.

Across the square environment that carry waste accumulate water and are released by the attendees.

Employees working in shops where space has recognized that the deterioration, but have information that it will be revamped in the coming days.

The refurbishment of the Plaza Juan Baron is a contribution Sans Souci Tourism Investment (ITSS) to the recovery effort and the Malecon waterfront, which has engaged the National District City Council (DNA).

The readjustment of the square was part of the rescue of the Malecon, which developed the National District City Council, with an investment of more than RD $ 125 million.

The Plaza Juan Baron has 24 hour security, local food varied and ample space for visitors who prefer to participate in sports or artistic activities.

The public attending the place visitors can enjoy a varied cuisine, including Mexican, Spanish, seafood, pizza and hotdogs.
(Listin Diario) more